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14 Jun The Benefits of Live-Streaming

Live-streaming Video

“The truth is, there has never been a better time to embrace live streaming. Audiences are watching more streamed content than ever. Plus, the costs are within reach of even modest budgets.”

We’re big proponents of live-streaming. Whether it’s a business conference, awards ceremony, sporting event, concert, or comedy show, there’s a huge value in delivering the video content directly to your viewers in real-time over the web. Newtek, the company that makes the Tricaster system that we use for most of our webcasts, put together a great short ebook that covers the benefits of live-streaming and seven lessons for those looking to get more out of their content using live-streaming. While the ebook is targeted towards video professionals, it’s got several great lessons for all businesses and content producers.

 

For example, lesson #3 is about driving greater engagement with social media. Here’s a brief excerpt:

“In an age of ever-increasing social media engagement, it’s crazy not to take advantage. Failing to join in means you won’t be able to take part in conversations about your programs. As a result, you’ll always be at least one step removed from the active, engaged audience that every sponsor and rights owner values.”

In our experience filming and streaming dozens of events each year, we can vouch for the high value of audience engagement and the benefits of live-streams. Here’s the link to the full ebook: Live Streaming: How to Take Your Productions Into Real Time, Big Time

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09 Feb New in Rentals: Westcott Flex Lights

New in rentals are the Westcott Flex Lights.  Lightweight and powerful, these fixtures have the “flexibility” to light all kinds of scenes. Each light is constructed of an LED array on a soft panel that can either attach to a square frame for support or stand alone in unique lighting situations.

 

Flexing

 

All of the Westcott Flex Lights are impressively bright and generate significantly less heat than fresnel or HMI lighting sources.  And with a super low weight and profile, the panels easily mount anywhere — handy in very tight setups.

 

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The Westcott Flex Light Travel Kit includes everything you need to set up two 1×1’ soft light sources.  With dimming options, battery power and adjustable color temperature, this kit is perfect for setting up quick interviews or adding light to “run and gun” productions.  Studio B also offers a 2×2’ daylight balanced Flex Light for situations that require higher output.

 

The lighting systems come with frames, diffusion, dimmers and adjustable ball joints compatible with baby pin mounts.   

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01 Feb Guide to Plugging Lights into House Power

Ever tripped a breaker trying to plug too many lights into a house circuit? Check out this video that covers guidelines for where to plug in different lights (along with the basics of house circuitry), featuring local gaffer and Studio B favorite Alan Steinheimer. For more videos like this, we recommend watching the rest of Luke Seerveld’s “Meet the Gaffer” series on Youtube where he covers a wide range of gaffing and grip techniques and information.

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06 Jan Top Ten Most Rented Items of 2016

We’re as happy as everyone else that 2016 is finally over, but we’re also excited to look back and take stock of what was yet another successful year in rentals. We ran the numbers and pulled our top ten most rented items of the year, judging by quantity of rentals in the context of respective equipment categories.

 

One note: we left out grip equipment here, because c-stands, sandbags, stingers and the like never go out of style, (and would dominate the list). So besides that, and in no particular order, here are the top ten most rented items of 2016:

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12 Dec Studio B in Virtual Reality

Studio B is in the VR game these days, shooting and stitching 360-degree video for the web, mobile, or VR headsets like the Oculus Rift. Check out our non-interactive reel above to see some samples of 360° videos we shot recently.

 

We’re especially excited about the possibilities that Virtual Reality presents and have been experimenting extensively with 360-degree rigs and VR storytelling. While not the right medium for every story, when your goal is to drop the audience into an immersive experience and take them to places that they would otherwise not have access, we think there’s nothing quite like VR. It’s truly an amazing tool.

 

We are offering 360° camera rentals as well as services such as concepting, shooting, stitching, and editing VR footage. To read about the services we offer and possible video applications for 360, check out this page here. To rent our GoPro Omni 360° camera rig, go to this page here or give us a call!

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14 Jul Event Services Reel

Here it is, the new demo reel showing off our event services here at Studio B Films. Along with our full service creative video production, we also offer live multi-camera production, webcasting, event coverage, onsite interviews, event openers and sizzle videos.

 

Check out our Live Events and Webcasting page here, and call today to shoot and webcast your next big event!

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