Arri Amira Camera Price Announced

Arri Amira

The specs and design of the new Arri Amira camera have intrigued us since its announcement last year, but the lingering question on the back of everyone’s mind has been what the starting price will be. Last week Arri announced the base price point for the Alexa’s ENG-Style little sister, which will ship at different tiers of pricing for your choice of configurations.

The most basic version of the Amira camera body with a viewfinder will be $40,000. This features Rec709 ProRes 422 HD recording up to 100fps. Above that, the middle level configuration will include LogC, ProRes 422 HQ to 200fps, in-camera grading, and a few more extra features. Lastly the high-end version features 2k resolution at ProRes 4444 and custom 3D LUT controls. The lens mount, battery plate, and shoulder pad will be customizable for each option.

The mid-level camera is priced at $45,000 and the highest option is set for $51,500. And perhaps needless to say, these price points only cover the basic essentials, so expect to pay more for other necessary accessories like media, lenses, audio, and camera rigs.

When the Amira was first announced, many questioned the lack of 4k recording capabilities. While 4k would help future-proof the camera, the argument against it was that the Amira has a niche purpose as a run-and-gun ENG-style camera, for documentary or news video rather than for cinema. This and its touted 14+ stops of dynamic range, low-light capabilities, and the pedigree that comes from the Alexa’s success helped to change most critic’s minds. The hope, then, was that the Amira would be a bit cheaper and more affordable to independent videographers.

It’s too early to know if the $40-50k price range is too high or not, but I think it’s safe to say it is well out of most people’s budgets. Most of the popular digital cinema cameras being used today come in well below that, price-wise, but then again Arri has proved with its previous digital camera models that studios will pay the high price for quality. A breakdown of which cameras were shot on in Oscar-nominated films this year proves that the Alexa is quite popular in Hollywood, though that doesn’t tell the whole story.

Expected shipping date for the Arri Amira will be after March 2014. It remains to be seen if it will be a popular camera purchase, but there’s no doubt it will be a hot rental item later this year.

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