Top Ten Most Rented Items of 2016
We’re as happy as everyone else that 2016 is finally over, but we’re also excited to look back and take stock of what was yet another successful year in rentals. We ran the numbers and pulled our top ten most rented items of the year, judging by quantity of rentals in the context of respective equipment categories.
One note: we left out grip equipment here, because c-stands, sandbags, stingers and the like never go out of style, (and would dominate the list). So besides that, and in no particular order, here are the top ten most rented items of 2016:
No surprise that Sony’s new mirrorless camera made the list after they took the amazing low-light performance of original a7S and added internal 4k recording.
A must-have for any audio recording with on-screen talent. No wires to deal with, no interference or drop-outs, and top-quality audio with Sanken lavalier mics.
Gimbal stabilization continues to be one of the easiest ways to get beautiful camera movement, and the Ronin can hold any camera from a DSLR up to a Red Weapon.
Our most popular shotgun mic rental—you can’t go wrong with the industry standard since the 70’s.
We send out Blueshape V-Mounts with many of our digital cinema cameras and LED panels, but they’re also a popular rental on their own to power any personal gear.
Fast, sharp, and custom cine-modded to perform like more expensive cinema prime lenses, the Zeiss ZE set makes a surprising but warranted appearance on this year’s list.
The L-series 24-70mm was an easy bet to be our most popular lens rental. It’s just so versatile and you can’t beat the f/2.8 aperture at that zoom range.
While all of our tripod options are popular rentals, the Cartoni Focus 100 go out the most due to their combination of a smooth 100mm ball head with lightweight but sturdy legs.
Last but not least, 2016’s most popular cinema camera rental. The C300mkII beat out the Sony FS7, perhaps due to easier menus and buttons, Canon’s beautiful color science, autofocus options, and the hefty retail price tag that makes it a great rental.